Sandies Pecan ShortBread Cookies

Never before, had Ernie Keebler been seen relaxing. WHOA! He’s not happily working 24/7 in his treehouse? He’s sitting in a chair WITH HIS EYES CLOSED?! What is life! We updated a brand classic to help remind people to slow down and to enjoy life’s sweeter things.

Crossword Puzzle

In People’s Magazine, the print ad was placed next to the crossword puzzle to encourage the readers to slow down with Sandies and a cup of coffee.

Sandies ASMR with Ernie

The Process

Leo Burnett Chicago

Niki Condon
Brooke Anderson
Adam Bedol