Snippets oF Social

It’s a breath of fresh air when you can be dumb on the internet.

BTS ARMY BAGEL BITES
We accidentally became a part of the BTS army. My partner and I worked with our lovely community manager to lean into the k-pop phenomenon. Our handle was Bagel Bites7. I comped picture of things with 7 objects to rep the 7 members of BTS. We tweeted authentically nice and deep thoughts to relate to the fandom. It was creepy, yet… intriguing how the army supported our account. We increased our follower account 422% in a few months. Bagel Bites would get marriage proposals daily and TENS OF THOUSANDS of likes on tweets like “I’m staring at a wall right now.” Users were going out and buying Bagel Bites and sales went up man. It was a quick whirlwind with all of us on the account, but boy did we have fun.

Bagel Bites + Bo Burnham
Because we grew the account with our deep and authentic tweets, we all swear we are the reason Bo Burnham made fun of the brand in his special. I screamed out loud when I watched it.

Ore-ida + Giphy + V Day
37.1 million GIF uses in one weekend.

For Valentine’s Day, we put Ore-Ida on GIPHY to give people the opportunity to express their love of fries. After one weekend, it turned out 37.1 million fans used our GIFs to show their fry love.
Fun fact: I made all of these illustrations and animations.